Tour scheduling that met families where they decide
Families choose a childcare center the way they choose anything high-stakes: slowly, with a person they trust, at the moment they're ready. The old flow made them work on the company's schedule.
I mapped the full journey, found the touchpoints where a better design would change the outcome, and shipped a family-facing scheduling experience around how parents actually compare options. It became the largest single driver of new ARR I've shipped, and it changed how the company prices similar work.